Vyjayanthimala

Rare vintage photos of legendary Indian actor Vyajayanthimala
Vyjayanthimala is an Indian film actress, Bharathanatyam dancer, Carnatic singer, dance choreographer and parliamentarian. She was the highest paid actress of her time.
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Vyjayanthimala Biography

Vyjayanthimala (born 13 August 1936) is an Indian film actress, Bharathanatyam dancer, Carnatic singer, dance choreographer and parliamentarian. She was the highest paid actress of her time. Regarded as the "first female superstar" of Indian cinema, She made her debut in the Tamil language film Vaazhkai in 1949 and in the Telugu film Jeevitham in 1950. She later became one of the most prominent actresses of South Indian cinema and in the golden era of Bollywood and was known as one of the iconic leading actresses of all time. Vyjayanthimala was one of the biggest Bollywood stars with a career lasting almost two decades. She was the first star to completely change the standard and style of dancing in Indian cinema. It was because of her that Indian film actresses later on were expected to know classical dance. She was the first South Indian actress to become a Bollywood star and "paved a way" for other south Indian actresses to foray into Bollywood. Vyjayanthimala is an accomplished dancer and was one of those who introduced semi-classical dance to Bollywood. Her subsequent dance numbers in her films had earned her the title of "twinkle toes".

Vyjayanthimala made her screen debut at the age of 13 through the Tamil film Vaazhkai (1949) and Telugu film Jeevitham in 1950 and acted in Bollywood movies Bahar and Ladki. Following the success of Nagin, Vyjayanthimala established herself as one of Bollywood's leading actresses while making inroads in successful Tamil and Telugu films. After successfully establishing herself as a commercial actress, Vyjayanthimala appeared in Devdas, playing Chandramukhi, the hooker with a heart of gold, in 1955. In her first dramatic role, she received her first Filmfare Award for Best Supporting Actress at the 4th Filmfare Awards, where she refused to accept the award citing that hers was not a supporting role, being the first person to refuse a Filmfare Award. Following that, Vyjayanthimala appeared in series of blockbuster films such as New Delhi, Naya Daur and Aasha. She reached the pinnacle of her success in 1958, when two of her films — Sadhna and Madhumati — became huge critical and commercial hits. She was nominated for two Filmfare Award for Best Actress Award for Sadhna and Madhumati and won the award for the former.

At this point, Vyjayanthimala made comeback to Tamil films, where she tasted commercial success with Vanjikottai Vaaliban, Irumbu Thirai, Baghdad Thirudan and Then Nilavu. In 1961, the release of Dilip Kumar's Ganga Jumna saw her playing a rustic village belle, Dhanno, who speaks the Awadhi dialect. Critics applauded her performance, while some labeled it her best till date. She won her second Filmfare Award for Best Actress for her role in Ganga Jumna. Beginning from 1962, most of her films performed either averagely or poorly at the box office. However, in 1964, with the success of Sangam, her career hits the peak again. She reinvented herself playing a modern Indian girl appearing in revealing costumes and a one-piece swimsuit. She went to receive her third Best Actress Award at the 12th Filmfare Awards for her role as Radha in Sangam. She later achieved critical acclaim for her performance in the historical drama Amrapali, which was based on the life of Nagarvadhu, royal courtesan of Vaishali, Amrapali. The film received universal acclaim, but it was a huge box office failure, which left Vyjayanthimala, who had huge expectations of the film, disenchanted to the point where she decided to quit films.In the end of her career Vyjayanthimala was mostly seen in commercially successful films such as Suraj, Jewel Thief and Prince with a few critically acclaimed films such as Hatey Bazarey and Sunghursh. Most of them were released after Vyjayanthimala had left the film industry.

Besides films, Vyjayanthimala's main concentration was in Bharata Natyam, a form of Indian classical dance. After quitting movies, Vyjayanthimala continued with her dance career. In addition, she was conferred with the Sangeet Natak Akademi Award, the highest Indian recognition given to practising artists. The award was presented to Vyjayanthimala in 1982 for her contribution in Bharata Natyam field. Moreover, Vyjayanthimala is an avid golfer and is one of the oldest in Chennai. She has also served as chairperson of 48th National Film Awards.

She was born in Triplicane near Parthasarathy Temple in a Tamil Iyengar Brahmin family to Mandyam Dhati Raman and Vasundhara Devi. She was raised primarily by her grandmother, Yadugiri Devi. Her ancestors were from Mysore. Her mother was a leading actress in Tamil Cinema in the 1940s where her Mangama Sabatham was the first Tamil film to be declared a "colossal" hit at the box office.

At the age of seven, Vyjayanthimala was chosen to perform a classical Indian dance for Pope Pius XII while her mother was an audience in 1940 at Vatican City. Vyjayanthi attended Sacred Heart Higher Secondary School, Presentation Convent, Church Park, Chennai. She learned Bharata Natyam from Guru Vazhuvoor Ramiah Pillai and Carnatic music from Manakkal Sivaraja Iyer. She had her arangetram at the age of 13 and started performing in Tamil Nadu later. Her maternal uncle is Y. G. Parthasarathy. In 1938, her grandfather, Mandyam Dhati Gopalacharya, started a nursing home on Narayan Shastri Road, Mysore.

Vyjayanthimala was regarded as one of the best actresses in Indian cinema. When director M. V. Raman was looking for a new face to cast in AVM Productions's Vazhkai, he saw Vyjayanthimala performing Bharata Natyam in Chennai's Gokhale Hall. He tried to convince her grandmother, who was apprehensive about Vyjayanthimala joining films as she felt it would come in the way of her education and dance. Vyjayanthimala played a college girl named Mohana Shivashankaralingam and acted along with senior actors S. V. Sahasranamam, M. S. Draupadi, T. R. Ramachandran and K. Sankarapani. The movie was a big success and was remade in Telugu after one year as Jeevitham with a slightly different cast, namely C. H. Narayana Rao, S. Varalakshmi and C. S. R. Anjaneyulu. This film enjoyed great success upon release. For the Telugu version, Vyjayanthimala did her own voice dubbing with a little assistance from her father who knew Telugu well and coached her during the filming process. Vyjayanthimala also did a guest appearance in the 1950 film Vijayakumari which had actress T. R. Rajakumari in a dual role. She danced for the song "laalu...laalu...laalu" which was choreographed by Vedantam Raghavaiah. Though the film was not a commercial success, her western-style of dance became popular and was considered one of the major highlights of the film.

The success of her Tamil film Vazhkai in South India inspired AVM Productions to remake it in Hindi as Bahar in 1951. In their first Hindi venture, they decided to cast Vyjayanthimala again in the lead role with Karan Dewan, Om Prakash and Pandari Bai (who was credited as Padmini in the film). She learned Hindi at the Hindi Prachar Sabha to dub her own voice for her character in the film. Upperstall.com in their review, wrote that "She does bring the film to life with her dances though, something which was new then for the North Indian audience". The film became sixth highest-grossing film of 1951 with a verdict of box office hit.

After the success of her debut films in all three languages, Vyjayanthimala again acted in a multilingual film which was produced by Avichi Meiyappa Chettiar of AVM Productions. The first version was in Tamil as Penn where she co-starred with actor Gemini Ganesan, S. Balachandran and Anjali Devi. "Kalyanam...venum" sung by J. P. Chandrababu for S. Balachandran became an instant hit. The second version was in Telugu titled Sangham which was released in the same year with N. T. Rama Rao, Vyjayanthimala, S. Balachandran and Anjali Devi in the lead. The Tamil and the Telugu films were big successes across South India. The film was once again remade in Hindi as Ladki starring Bharat Bhushan and Kishore Kumar, while Vyjayanthimala, along with Anjali Devi, reprised her role from the original film. Her performance was described by Upperstall.com as, "Vyjayanthimala's dances are the film's saving grace although it is unintentionally funny now to see how deliberate and obviously tacky the sequences are which lead into her dances... Ladki too makes no real demands on "feminist" tomboy Vyjayanthimala histrionically". The movie became second highest-grossing film of 1953.

In 1954, Vyjayanthimala acted in the magnum opus film Nagin with Pradeep Kumar. The film got favourable responses from the audience and became the highest-grossing movie of 1954 where it was labelled as a blockbuster. Her performance as the Nagi tribe's chief got Mala favourable reviews from the critics, as in 1955, a critic from Filmfare magazine had said that "Vyjayanthimala in the title role puts over a commendable performance besides looking ravishingly beautiful as the belle of the hills. Her dancing, too, is very graceful, specially in those eye-filling colour sequences and delightful ballets towards the finish", while in The Hindu review Vijay Lokapally similarly praised her portrayal: "The ethereal Vyjayanthimala, barely 18, illuminates the screen with her stunning beauty, moving around daintily from one song to the other... The close-up shots of Vyjayanthimala highlight her ability to convey so much with so little effort... Nagin was a precursor to her rise in Hindi cinema as an iconic actor, who combined her talents, performing and dancing, to rule the screen on her terms... biggest recall values of Nagin are Vyjayanthimala". Post Nagin Vyjayanthimala had established herself as one of the leading actresses in Bollywood because of the film's nationwide success. Hemant Kumar's music and her dance on the song, "Man Dole, Mera tan dole", rendered by Lata Mangeshkar was one of the highlights of the film. In the same year she acted in Miss Mala with Kishore Kumar, which was a box office success. Vyjayanthimala debuted in Kannada cinema through a film called Asha Nirasha which was produced by G. D. Venkatram. The film had Lata Mangeshkar, Asha Bhosle and Mohammed Rafi as the playback singers, but the movie was unreleased, though the producer's son Srikant Venkatram claimed that the film was released and flopped miserably at box office which made the film obscure.

In 1955, Vyjayanthimala acted in five films in Bollywood. The first one was director Abdur Rashid Kardar's Yasmin alongside actor Suresh, which won the Filmfare Best Cinematographer for Dwarka Divecha. Besides that, she also starred in three other films, namely Pehli Jhalak with Kishore Kumar, Sitara with Pradeep Kumar and Jashan with Karan Dewan. Eventually all her four films released in 1955 failed at the box office.

The same year, Bimal Roy cast her as Chandramukhi opposite Dilip Kumar in the critically acclaimed Devdas, which was the adaptation of the novel with same title by Sharat Chandra Chatterji. The industry initially was not in favour of this choice when they heard about Vyjayanthimala being cast in Bimal Roy's film, the response being: "Why don't you take comedian Kishore Kumar as Devdas?". Initially Nargis was selected for Chandramukhi's role, but she refused to accept the role. The role was later offered to Bina Rai and Suraiya but they too turned it down as they wanted to essay the lead role of Paro, which was earlier offered to Meena Kumari. Subsequently, the film unit suffered with financial crisis and at this point Vyjayanthimala offered to do the role of Chandramukhi, where she said to Bimal Roy, "I am ready if you think I can do it". On the other hand, Nabendu Ghosh, the script writer of Devdas, said that, "I did not approve of Vyjayanthimala [as Chandramukhi], but we had no option – no one wanted to play Chandramukhi, and we were committed to our distributors... She was, of course, a very good actress, but she was too young for Chandramukhi, as envisioned by Saratbabu". On her performance, Rediff wrote: "Vyjayanthimala imbues Chandramukhi with true sympathy. Who better than Chandramukhi would know the pain of a hopeless love?... Vyjayanthimala, a star after the blockbuster Nagin, still had to establish her acting credentials when Roy went against the tide and cast her in the role of Chandramukhi". Subsequently, she won the Filmfare Award for Best Supporting Actress but refused to accept it, stating that her role was a leading one and in equal importance to the role played by Suchitra Sen and not supporting. In 2006, a poll conducted by Rediff ranked her role of Chandramukhi as one of the best Tawaif characters in Bollywood. Subsequently, the same role was listed in The Times of India's "10 Celluloid Hookers You Loved" at number six by Nikhat Kazmi. Though the film was critically successful, it did not garner much support at the box office and ended up as 10th highest-grossing movie of 1955 with an average verdict .

After being recognised as a capable actress with Devdas, Vyjayanthimala acted in successful movies in 1956, namely Taj, Patrani and Anjaan: Somewhere in Dehli – all three films with Pradeep Kumar as the hero and Kismet Ka Khel with Sunil Dutt. In the same year, she also acted in swashbuckler film Devta, which was a remake of the hugely successful Tamil film Kanavaney Kankanda Deivam. Surprisingly though, she accepted a supporting role as a vamp which was originally done by Lalitha in the Tamil version. However, according to Upperstall.com, her role was very crucial in the film and her portrayal as the Naag Rani accompanied by her dance is the main attraction of the film. Also starring in the movie, reprising their lead roles from the original, were Gemini Ganesan and Anjali Devi. Meanwhile, she was signed by Sohrab Modi for his film Rajhath opposite Pradeep Kumar. However, due to her scheduling problems she was replaced by Madhubala. Vyjayanthimala then acted with Kishore Kumar again in the comedy film New Delhi, which became the fifth highest-grossing film of 1956 a box office hit. The film showcases a love that sprouts between a Punjabi boy, played Kishore Kumar, and Tamil girl, played by Vyjayanthimala. Her performance was applauded by fans and critics alike; a review on Upperstall.com regarding her performance in this movie states that: "Vyjayanthimala proves to be the perfect foil for Kishore Kumar...has always had the mandatory dance sequence in practically every film of hers evoking "classical art" associations. She excels in the two main dances in New Delhi — the solo Bharatnatayam Aliruppu number and the Bhangra folk dance in her Punjabi avatar and she is absolutely brilliant in the Bhangra folk dance...in her second avatar. Even Vyjayanthimala played a Punjabi girl and most successfully too". Subsequently, she did a Tamil film called Marma Veeran, along with Sriram, Rajasulochana, M. N. Rajam, J. P. Chandrababu and Chittor V. Nagaiah. The film had some of the South Indian established actors such as N. T. Rama Rao, Sivaji Ganesan and Gemini Ganesan in a guest appearance.

In 1959, Vyjayanthimala reunited with Dilip Kumar for the fourth time in the bilingual Paigham. Produced and directed by S. S. Vasan, the film featured the lead actors along with Raaj Kumar, B. Saroja Devi, Pandari Bai and Motilal. Besides them, Vyjayanthimala's real-life mother Vasunthara Devi also acted in a small role where she played the role of mother to her own daughter who died in vain. Upon release Paigham became second highest-grossing film of 1959 with the verdict of a box office hit. The same year she did a Tamil film Athisaya Penn, where she co-starred with Telugu actor Akkineni Nageswara Rao for the first time. Athisaya Penn was a remake of Aasha, which again was directed by M. V. Raman. She acted opposite Pradeep Kumar in the romantic film Jawani Ki Hawa in 1959.

In 1960, Vyjayanthimala mostly concentrated on Tamil films to keep in touch with the industry. Her first release in 1960 was S. S. Vasan's Irumbu Thirai, the Tamil version of Paigham. She starred opposite Sivaji Ganesan for the second time after the latter's cameo appearance in Marma Veeran (1956). Along with Vyjayanthimala, all the female cast including B. Saroja Devi, Pandari Bai and Vasunthara Devi reprised their roles from the original with S. V. Ranga Rao in Motilal's role and K. A. Thangavelu in Raaj Kumar's character. The film was followed by Raja Bakthi, again with Sivaji Ganesan. Raja Bakthi had huge ensemble cast featuring P. Bhanumathi, Padmini, T. S. Balaiah and E. V. Saroja. Her subsequent release was D. Yoganand's magnum opus Parthiban Kanavu. Co-starring Gemini Ganesan for the third time and B. Saroja Devi for the second time, the film was based on Kalki Krishnamurthy's 1942 novel with the same name. Apart from Tamil, the film was produced in Telugu and Sinhala languages. Upon release the film met with positive response from the critics and was awarded the National Film Award for Best Feature Film in Tamil at the 8th National Film Awards. However, the film did not fare well at the box office, but Vyjayanthimala's performance was appreciated by critics. She also acted opposite M. G. Ramachandran for the first time in Baghdad Thirudan. Meanwhile, she did a Hindi film titled College Girl opposite Shammi Kapoor, which fared average at the box office and was declared as the eighteenth highest-grossing film of the year.

Following successful re-entry in Tamil cinema, Vyjayanthimala then signed Dilip Kumar's home production film Gunga Jumna. Having been inspired by the 1934 Manhattan Melodrama, the film was one of the first Bollywood films to deal with the theme based on two brothers on opposite sides of law. Directed by Nitin Bose, she co-starred with Kumar for the fifth time after Devdas, Naya Daur, Madhumati and Paigham. In this dacoit drama, she enacted the role of Dhanno, a washerwoman who falls for childhood friend Gunga, played by Kumar and eventually killed during a gun fight. To prepare herself for that role, Vyjayanthimala had to learn the Bhojpuri, a Hindi language dialect spoken by people in East India region. She was assisted by Kumar, who chose the shade of saree that Vyjayanthimala would wear in every scene. Upon release, the film opened to widespread critical acclaim from the critics. Her performance earned her rave reviews. Dinesh Raheja from Rediff said that: "Ganga Jamuna deployed several crowd-pleasing elements...most of all, an enchanting relationship between Dilip Kumar and Vyjayanthimala... Their characterisation ran so deep, which helped Dilip Kumar and Vyjayanthimala give magnetic performances. Dilip is of course a thespian, but Vyjayanthimala is a revelation"; while K. K. Rai from Stardust applauded her performance by adding "Vyjayanthimala played the village woman with such simplicity and grace; you’d forget she was one of the most glamorous stars of her time. She also spoke the Bhojpuri dialect like a native". Critics praised Vyjayanthimala for her ability to master the Bhojpuri dialect despite her South Indian upbringing. Subsequently, the film enjoyed huge success at the box office across India. At the end of its theatrical run, the film grossed around ₹ 70,000,000 with a net gross of ₹35,000,000 and a verdict of a blockbuster. The film was the Highest-grossing film of 1961, and was the third highest grossing Hindi film of the decade behind Mughal-e-Azam and Sangam, another Kumar and Vyjayanthimala starrer respectively. The film was ranked second by Boxofficeindia.co.in behind Mughal-e-Azam in their list of "Top 50 Film of Last 50 Years", which features all-time highest grossing Bollywood films by using the relative price of gold in different years to arrive at a hypothetical current value of box office collections of past films for its adjustment to inflation rate. ₹7.36 billion (US$100 million). For her performance, Vyjayanthimala was awarded with the Filmfare Award for Best Actress trophy at the 9th Filmfare Awards. In addition to that, she also won her first ever Bengal Film Journalists' Association Awards in the Best Actress category. In the same year, she starred in C. V. Sridhar's Nazrana. In this remake of the highly successful 1959 Tamil film Kalyana Parisu, again directed by Sridhar, she acted alongside Raj Kapoor for the first time. She played the role of Vasanthi, wherein she replaced actress B. Saroja Devi who did not reprise her role from Kadhal Parisu and its Telugu remake Pelli Kanuka. The triangular love story received an average run at cinemas and ended up as the twelfth highest-grossing film of that year. The same year she did another film with Sridhar. Being the first Tamil film to be shot in Jammu and Kashmir, she acted alongside Gemini Ganesan after a long gap after Then Nilavu. The film and the soundtrack were widely appreciated by the audience, where it was a huge success. The film was followed by J. Om Prakash's Aas Ka Panchhi with Rajendra Kumar. For her portrayal, Vyjayanthimala got some negative feedback from the critics; The Hindu review said that: "Even the otherwise powerhouse of talent, Vyjayantimala, with many a sterling performance under her belt, barely passes muster, despite the usual dance and song sequence to showcase her formidable prowess as an accomplished dancer thrown in". Despite some mixed reviews, the film was labelled as a hit at the box office and was declared the fourth highest-grossing film of 1961 where it had a silver jubilee run at the theatres.

Her career then struggled again with some box office duds in the following year. In 1962, she co-starred with Manoj Kumar in Dr. Vidya, which performed average at the box office. Dr. Vidya was followed by two more box office disappointments, Rungoli with Kishore Kumar and Jhoola with Sunil Dutt.

In 1963, she co-starred with Sivaji Ganesan in the Historical fiction Chittoor Rani Padmini. Written by C. V. Sridhar and directed by Chitrapu Narayana Rao, the film proved to be a box office failure, however, her performance was critically acclaimed. The same year Bimal Roy who earlier worked with her in Devdas and Madhumati offered her the lead role in Bandini opposite Ashok Kumar and Dharmendra. However, Vyjayanthimala could not accept the role due to her busy schedule. Boxofficeindia.com ranked Vyjayanthimala at the top spot in their list of "Top Three Successful Box Office Actress" of 1962 and 1963 respectively, despite her box office failures.

Following two years sabbatical, Vyjayanthimala re-attained her success in Bollywood through Raj Kapoor's first technicolor film Sangam. Termed as Kapoor's magnum opus, the film was produced with a lavish budget by his production company R. K. Films. Earlier in the 1940s, Kapoor planned to launch Sangam in the title of Gharonda with Dilip Kumar and Nargis and himself in the lead, however the film was delayed several times until 1962. Following Kumar and Dev Anand's refusal to be a part of the film, Kapoor then fixed Rajendra Kumar and himself as the male leads. Sangam was the first Indian film shot in Europe and outside of Asia. It was the longest running film in India when it was released at 238 minutes. The film also created a record by being the first film to have two cinema intervals. With cinematography by Radhu Kamarkar, the European filming locations include Venice, Paris, Switzerland and London, while the Indian locations include Ooty and Kashmir Valley. Upon release the film was well received by critics and was considered as Bollywood's greatest love triangle. Vyjayanthimala's performance too was praised by critics. Dinesh Raheja of Rediff said that: "to put it simply, radiant...the maturity with which she tackles her character, the insouciance as well as the agony" and called it "one of commercial cinema's most unforgettable performances". Similarly, the film was commercially successful throughout India and other countries as well. On its overall theatrical run, Boxofficeindia.com reported that the film had grossed ₹8,00,00,000 and netted around ₹40,000,000 with its adjusted to inflation net gross about ₹843,900,000 (US$12 million). Subsequently, the film was labelled as a blockbuster, where it was ranked as highest-grossing film of 1964 and the second highest-grossing film of the decade. The film was ranked at fourth by Boxofficeindia.co.in in their list of "Top 50 Film of Last 50 Years" which feature all-time highest grossing Bollywood film with its adjusted to inflation gross about ₹7,173,154,362 (US$100 million). Sangam also had a great box office run outside of India where it was well received in countries such as China, Malaysia and Russia. For her role of Radha, who was caught between her husband and her former lover, Vyjayanthimala was awarded with the Filmfare Best Actress trophy. She then co-starred with Dilip Kumar for the sixth time in Ram Mukherjee's Leader. The film was a comeback film for Kumar, whose last film was Gunga Jumna, also with Vyjayanthimala. Like most of Vyjayanthimala and Kumar's films, their on-screen chemistry received praise from the critics, where Deepak Mahan from The Hindu said: "What made the film even more enjoyable was the equally spirited response of doe-eyed Vyjayantimala, oozing oodles of impish charm in every frame. The pair carried the film on their shoulders, giving abundant joy and mirth to audiences with their outstanding histrionics. Their interactions make the film worth going miles to watch and it is certain that without their resolute shoulders". However, the film Leader did not fare well at the box office, where it was labelled as below average. During the making of Leader, Rediff describes Vyjayanthimala as "recalcitrant" which annoyed Kumar. The film was followed by Gemini Film's Zindagi, directed by Ramanand Sagar. A female-centric film, it features Vyjayanthimala alongside Rajendra Kumar, Raaj Kumar and Prithviraj Kapoor. Zindagi became a success at the box office, where it celebrated a silver jubilee theatrical run and was the fourth highest-grossing film of that year with a verdict of "hit". Soon she signed for Anjali Pictures' Phoolon Ki Sej, with Ashok Kumar and Manoj Kumar, and this became her third consecutive hit of the year. Her last release in 1964 was Ishaara, in which she co-starred with actor Joy Mukherjee for the first time, and her performance ensured that the film was a box office success.

In 1965, Vyjayanthimala starred in two box office-wise disappointing films; Naya Kanoon, with Ashok Kumar and Bharat Bhushan and Nam Iruvar with T. R. Mahalingam, but both the films are considered masterpieces by critics. Naam Iruvar became her last Tamil film.

In 1966, Vyjayanthimala starred in Do Dilon Ki Dastaan, which failed at the box office. After some box office flops, Vyjayanthimala soon signed alongside Rajendra Kumar in the swashbuckler ruritanian romance Suraj. Directed by T. Prakash Rao, the film had Mumtaz, Bharathi Vishnuvardhan and Neetu Singh. Suraj was huge box office success and was one of the popular costume dramas in Bollywood. Suraj was the last successful film of Rajendra Kumar and Shankar Jaikishan, who introduced singer Sharda through this film. According to Boxofficeindia.com, the film grossed around ₹50,000,000 with net gross of ₹25,000,000 and becomes second highest-grossing film of 1966 with a verdict of "super hit" at the box office. The film was also the thirteenth highest-grossing film of the decade, with its adjusted to inflation net gross about ₹511,800,000 (US$7.2 million). While Ibosnetwork.com reported that the film grossed ₹40,000,000 and its adjusted to inflation gross about ₹504,260,000 (US$7.1 million). Following Suraj, Vyjayanthimala starred in the historical film Amrapali. Based on life of the Nagarvadhu (royal courtesan) of Vaishali Amrapali, she played the title role along with Sunil Dutt, who enacted the role of King Ajatashatru. Upon release, the film opened to widespread critical acclaim and was India's official submission for Academy Award for Best Foreign Language Film at the 39th Academy Awards. The film was a colossal flop, which left Vyjayanthimala heartbroken, where she decided to quit the industry, though director Baldev Raj Chopra felt that she could have easily continued for another decade in lead roles.

After Amrapali which was the biggest flop in her career and had some personal issues with co-stars, Vyjayanthimala lost interest in films. In 1967, she was signed into Tapi Chanakya's Ram Aur Shyam, which was a remake of the 1964 Telugu film Ramudu Bheemudu. She co-starred with Dilip Kumar for the seventh time, who had previously made some memorable films with her. However, due to some misunderstanding between Kumar and Vyjayanthimala, Vyjayanthimala was replaced by Waheeda Rehman. The same year she starred in Vijay Anand's Jewel Thief after Saira Banu backed out of the project due to her marriage with Dilip Kumar. The crime thriller reunited Vyjayanthimala, after a decade, with her co-star Dev Anand after Amar Deep. Jewel Thief also had Ashok Kumar as the main antagonist with four more female leads Tanuja, Helen, Anju Mahendru and Faryal. For the first time she worked under Dev Anand's production house, Navketan Films after being rejected by Tad Danielewski for the lead role in the 1965 Hindi film Guide. The success of Jewel Thief made Vyjayanthimala and Dev Anand a hit pair. Three decades later, Vyjayanthimala was approached by Dev Anand for a role in the sequel of Jewel Thief; Return of Jewel Thief (1996), but she refused to act in the film as she did not plan to make a comeback. Subsequently, Vyjayanthimala's dance number in "Hothon Pe Aisi Baat Main" sung by Lata Mangeshkar becomes huge hit where it was considered one of the best dance numbers in Indian cinema, while being influential for the rises of other dance numbers such as "Chamma Chamma" from China Gate and "Sheila Ki Jawani" from Tees Maar Khan respectively. The same year she did the magnum opus Chhoti Si Mulaqat, produced by Bengali actor Uttam Kumar.A remake of the 1954 Bengali film Agni Pariksha, which had Uttam Kumar, who reprises his role in the Hindi version and Suchitra Sen in the lead. Unlike the original version, Chhoti Si Mulaqat failed to create any box office record and was declared a box office disaster. Her last release in the year was Hatey Bazarey, with Ashok Kumar. Inspired by Banaphool's novel with the same title, the film was directed by acclaimed director Tapan Sinha, where Vyjayanthimala made her Bengali cinema debut through the film. She played the role of a widowed young woman – Chhipli – who falls for a civil surgeon Doctor Anandi Mukheerjee. Upon release the film received unanimously positive reviews, where it was awarded the Best Feature Film Award at the 15th National Film Awards, while Vyjayanthimala's performance was also appreciated by critics alike. A review from Upperstall had mentioned that: "Vyjayantimala, in her debut in Bengali films is extremely convincing as the independent and vivacious tribal widow". Similarly, her singing in the song "Shyam Tor Tore Tamal Tolay Boshe Thaki" along with singer Hemanta Mukherjee received praise, where it was described as a "pleasant surprise" in the same review. Hatey Bazarey was also received well commercially and was one of the most successful Bengali films of the 1960s.

In 1968, Vyjayanthimala appeared in three big budget films with high-profile actors such as Dilip Kumar, Dev Anand and Rajendra Kumar. Her first release of the year was Sunghursh, directed by Mere Mehboob (1963) directed by Harnam Singh Rawail. She co-starred with Dilip Kumar for the seventh and last time in her career, with Balraj Sahni and Sanjeev Kumar in key roles. Originally offered to actress Sadhana, the role later went to Vyjayanthimala as the former suffered with her thyroid problem. Reportedly she did not exchange a word with Kumar while filming, since their relationship broke up. For Vyjayanthimala's enactment of a courtesan, Laila-e-Aasma, she received positive feedback from the critics. Anuj Kumar from The Hindu said that: "Vyjayanthimala is graceful as ever. In a film dominated by men, Rawail made sure she had a substantial role. Her dances and Naushad’s lilting tunes come as a welcome break to the sinewy tone imparted by Abrar Alvi and Gulzar’s dialogues". The role fetched her the Best Hindi Actress Award at 25th Bengal Film Journalists' Association Awards. Sunghursh was followed by Saathi, directed by C. V. Sridhar. A remake of the highly acclaimed Tamil film of 1961, Palum Pazhamum, the film had Rajendra Kumar and Simi Garewal replacing Sivaji Ganesan and Sowcar Janaki respectively from the Tamil version with Vyjyanthimala enacting the role originally portrayed by B. Saroja Devi. The same year she co-starred with Dev Anand for the third and last time in T. Prakash Rao's Duniya. Duniya, Saathi and Sunghursh were named as tenth, eleventh and twelfth highest-grossing film of 1968 respectively, with the first two labelled as average while the latter only managed to do above average business at the box office. On the other hand, Duniya is considered a hit film by some critics and often included in the hit film list of Dev Anand.

All her films released from 1969; Pyar Hi Pyar, Prince and Ganwaar, became huge box office successes. Ganwaar was her last Hindi film.

After her retirement from films, Vyjayanthimala was offered many roles by big banners opposite leading actors of that time. But she refused all those offers as she did not want to make a comeback. In 1968, she was signed opposite Raj Kapoor in Mahesh Kaul's Sapno Ka Saudagar, she refused the role which went to the debutante Hema Malini, who become one of the biggest actress in Bollywood later. However, in 1975, Vyjayanthimala was almost signed in Gulzar's Aandhi with Sanjeev Kumar but she backed out from the project as the role resembled Indira Gandhi's personal life. Perhaps the most famous role that Vyjayanthimala ever turned down was the 1975 crime-drama film Deewaar. Inspired by the 1961 film Ganga Jumna, a Vyjayanthimala starrer, the film was directed by Yash Chopra and features Amitabh Bachchan and Shashi Kapoor in the lead roles. She turned down the role of a mother for the lead actors, which later went to Nirupa Roy, who attained popularity through success of the film and was later cast in similar roles. Following that, she refused the multi-starrer 1981 blockbuster film Kranti, opposite Dilip Kumar, with Manoj Kumar, Shashi Kapoor, Hema Malini, Shatrughan Sinha, Parveen Babi and Sarika as the ensemble cast, which was directed and produced by Manoj Kumar himself. Apart from Hindi films, she refused the 1989 Tamil film Mappillai, starring Rajinikanth. As said by Rajinikanth who played the lead role, "actor Vyjayanthimala was first offered the role of mother-in-law in Mappillai which was a pivotal role, but she refused the film even though the producer of the film Chiranjeevi came forward to give her huge salary, she said that she does not want to play the role of antagonist opposite me and will never agree to be part of fighting scene against me". Following many films refused by Vyjayanthimala, Dinesh Raheja from Rediff commented that "good money and pivotal roles notwithstanding...did not seem alluring enough".

Vyjayanthimala's political career was initiated in 1984 when she contested in 1984 Tamil Nadu general election for the South Chennai constituency as the nominee of the Indian National Congress opposite Era Sezhiyan, the leader of Janata Party and seasoned parliamentarian. During the campaign, Sezhiyan made provoking quotes such as "Send me to the Lok Sabha. Send her to R.R. Sabha (an organisation promoting fine arts)" to defeat Vyjayanthimala, ironically she won the election with margin of about 48,000 votes where she gained 313,848 with percentage of 51.92%. Subsequently, she debuted in the Lok Sabha, the directly elected lower house of the Parliament of India by the end of January 1985 with Amitabh Bachchan.

In 1989, Vyjayanthimala again had to face the 1989 Tamil Nadu general election, this time she was opposed by Aladi Aruna of the Dravida Munnetra Kazhagam. She again beat her opposition by nearly 12584  votes. Later in 1993, she was nominated to the Rajya Sabha, the upper house of the Parliament of India for a six-year term. In 1999, she resigned from the primary membership of the Indian National Congress party. In her letter to the party's president Sonia Gandhi, she included the reason for her resignation where she said that: "painfully watching the party drifting from its avowed principles after the death of Rajiv Gandhi, the party has lost touch with its grassroots and one can see day in and day out that sincere party workers are being steadily ignored." she adds more; "increasingly difficult to justify ourselves to the public and my conscience does not allow me to stay in the party any longer". Later, she joined the Bharatiya Janata Party on 6 September 1999.

In her heyday, Vyjayanthimala was the subject of many controversies, particularly for her misconstrued relationships with her co-stars. In the early 1960s, Vyjayanthimala was linked by gossip magazines with Dilip Kumar, who has acted with her the most compared to any other actress, which resulted in great on-screen chemistry between them. While working for his home production Gunga Jumna (1961), it is said that Kumar handpicked the shade of sari that Vyjayanthimala would wear in every scene. In addition to that, film historians Bunny Reuben and Sanjit Narwekar have "confirmed" the Kumar & Vyjayanthimala's affair where they had said that Vyjayanthimala was Kumar's third love after Kamini Kaushal and Madhubala.

In the early 1960s, actor Raj Kapoor had commenced the filming of Sangam with Vyjayanthimala playing the female lead along with Rajendra Kumar and Kapoor himself as male lead. The filming took four years to finish. During this time Vyjayanthimala is said to have been romantically involved with Kapoor and almost married him. Initially, she was vexed with him and kept him at a distance. However Kapoor did not give up over her attitude. However, Vyjayanthimala in her autobiography mentioned that it was a publicity stunt by newspapers in North India to link her with Raj Kapoor and that she was never in any relationship with him.

Vyjayanthimala married Chamanlal Bali in 1968. After marriage, she gave up her acting career and moved to Chennai. However, between 1968 and 1970, she shot for those films which she had signed before her marriage, such as Pyar Hi Pyar, Prince and Ganwaar. They have a son, Suchindra Bali. In 2007, she published her autobiography, titled Bonding, with Jyoti Sabarwal as co-writer.

Vyjayanthimala is a devout Vaishnava Hindu and a vegetarian. She grew up listening to holy chants and devotional songs. She is an admirer of Aandaal, one of the 12 Alvar saints of Hinduism. She prays to Goddess Saraswati before any public performance to gain her blessing.

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